1 out of 7 people on the planet visits Google

 

Google made $29.3 billion in revenues for all of 2010 and taken in isolation, many would say, “What’s the big deal?” It’s only when you look at Google’s revenues in comparison to actual countries that you start to see the full scope of what the search giant has managed to achieve in the relatively short period it’s been in existence.

Google receives an estimated 1 billion unique visitors every month—that’s 1 in 7 people on the planet. This staggering number of visitors allows Google to dominate the online advertising space with its Google AdWords program. And it’s this domination that allows it to trump the combined GDP of the world’s poorest nations. The Maldives for instance, had a 2010 GDP of just $2.1 billion; this figure is just a fraction of the $29.3 billion that Google was able to earn in revenues.

The spread of Google’s products and services are so wide, so pervasive that it’s hard to even ‘use’ the internet without tapping into one of its offerings. Yet despite this reach, 97% of Google’s revenues come from advertising. But we’ll hardly hear Google complain because this saturation of the online advertising market allowed Google to make $8.5 billion in profits for 2010. Obviously the formula of offering free products and services work if you can sustain operations long enough to increase the traffic and ultimate online revenues—Google has done this to perfection.

Do you think Google is getting too big as a company? Share your thoughts with us below.