When Puri Jagannath began negotiations with the producers of his much-hyped action film, The Businessman, featuring Mahesh Babu and Kajal Agarwal, he was determined to buy the rights for it. Though he faced stiff competition from various GEO channels, Puri was ready to even shrug out a whopping Rs 7 crore for it. He is currently pooling his resources and hopes to clinch the deal soon.
Typically, one channel bags the rights and spoils the excitement by showing repeated telecasts of a film, but Puri wants to rotate the film screening on various channels, at appropriate times, in a bid to gain more widespread viewership. “He intends to charge a hefty fee for each screening to recover his money as soon as possible,” reveals a source from the crew.
Hindi channel Colors is usually the first to telecast most of the current blockbusters and other channels follow suit. “Even clippings and songs fetch good money for a star-studded film,” the source concludes. If this is indeed the case, then Puri may have to forgo his reported pay cheque of `5 crore and add in a few more crores to realise this unique dream.
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