Records, not quality that matters!

Hyderabad: The war for records and breaking the previous ones is back again. Tollywood has reached a point where the competition is not for quality but for quantity as is apparent from the recent race for records.

With release date of Pnajaa come closer, the number of theatres it will get as compared to the previous hits in the recent times has become an issue.

The strategists try to discover some point or the other to score over and publicise it saying that this is the first ever this-and-that, only to be erased by some other venture in the very immediate future.
Right from number of screens, to number of theatres to collections day-by-day, week-by-week, combination details of lead pair, hero-director, hero-music director or anything that can be told about.

It all started with Pokiri. The story has a very ordinary storyline, some unconvincing relationships and sequences but the narration was good, it had pace, songs were good and it became a hit as collections were good at box office.

Though the film had violence like a cut-open wound, it ran to full houses. That was, for whatever reason, made the yard stick for a hit.

Soon arrived Magadheera. It has a storyline spanning centuries and has the required fights, songs and violence and surpassed the records of Pokiri, so the industry claimed. Now this has become the highpoint of Tollywood, collection wise.

After that every picture is compared these two pictures and Dookudu team said it has surpassed all records and created a new record. So what?

The question is, if a picture has good openings, the picture is a hit. One need not bother about the story, screenplay, artistic and technical contribution.

Sri Rama Rajyam did not have good openings, but the picture, people say, is good. The conclusion according to latest trend is that the Bapu directed movie is a flop.

Though promotional activities are keeping the talk of the film alive, it is not picking up at the box office. Since it is Nandmuri Balakrishna's film, people shy away to tell it openly that the film is not doing well or according to latest trend it is a flop.

The success meet of the film held recently, tried to boost the image of producer Yalamanchi Saibabu, who looked flabbergasted at the event even as Balakrishna and others heaped praises on him.

It is time for the industry to shun the dichotomy and try to call the spade a spade. Producers have evolved a mechanism where the money invested is back in some form other, if not a fat profit. With the growing market, films can money in many ways and the trade secrets are mastered by all.

Some level of sycophancy is allowed in all fields, but it is time to analyse the picture in the way it has to be done and not by collections alone.